Whenever you‘ve supplied non-regular buyers — in industries that you don’t normally work with, such as — with optimistic outcomes, it can help to remove uncertainties from potential customers. Over-all, this was a wonderful effectiveness by the prospect. On condition that she is ex-McKinsey, that shouldn't be too shocking! https://hbscasesolution26260.rimmablog.com/31869075/the-ultimate-guide-to-help-with-case-study