Ad Creation: Advertisers create text, image, or video ads to be displayed on Google's search results pages or across the Google Display Network. Bidding: Advertisers set a maximum bid for each click on their ads. The bid, along with the ad's quality score (based on factors like ad relevance and landing page experience), determines the ad's position in the search results or on other... https://www.askmetraining.in/google-adwords-course.php