A/B testing is a powerful tool for effective Amazon PPC marketing, enabling sellers to make data-backed decisions that improve ad performance and ROI. By testing one variable at a time—such as ad copy, keyword match type, bid amount, or main product image—you can identify which elements drive higher click-through rates and conversions. Successful A/B testing requires a clear hypothesi... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa