Ecommerce marketing plays a critical role in shaping your Amazon PPC success because it influences both the quantity and quality of traffic reaching your product listings. A well-executed ecommerce marketing strategy—spanning SEO, social media, influencer collaborations, email campaigns, and content marketing—can drive warm, high-intent shoppers to your Amazon store, increasing the li... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success